Webinar 3: Taking Back Control: Building Direct Bookings in an OTA-Dominated World

OTA commissions keep rising. And with every booking that flows through a third-party platform, operators give away a little more margin, a little more data and a little more of the customer relationship. Hana made a deliberate decision to change that. She shares what happened when she shifted investment away from OTAs and into brand building, direct marketing and customer relationships — and why she believes operators who don't own more of the customer journey will increasingly struggle to compete.

What we'll cover;

• Hana's journey building two tourism businesses from the ground up

• The real pros and cons of OTAs, an honest assessment

• Why she reduced her dependence on OTA channels and what replaced them

• Investing in brand and direct marketing: what's worked and what hasn't

• Building customer loyalty that extends beyond a single booking

• How AI is changing the traveller journey, and what that means for direct bookings

• Practical first steps for operators who want more control

Register now 👉