Bonus Webinar: Is SEO Dead? How to survive and thrive in the age of AI Optimisation
If your website traffic has been quietly dropping and you're not sure why, you're not alone. AI is changing how customers discover, research and book travel experiences - and most operators haven't caught up yet.
When is it?
23 July 2026, 11:00 am – 11:45 am AEST
Webinar
What is it about?
AI is changing how travellers discover tourism businesses, but what does that actually mean for your website?
In this session we're joined by an SEO and GEO specialist, Isaac from Ape-X, to look at real-world data from tourism businesses we've worked with over the past 12 months. We'll unpack what's changing, what isn't, and where operators should be focusing their efforts.
Rather than speculation, we'll share actual trends, traffic data, conversion rates, and practical recommendations to help you stay visible as search continues to evolve.
What we'll cover:
What SEO and GEO actually mean, and why both matter.
How AI is changing traveller search behaviour.
Real traffic, engagement and conversion data from tourism businesses.
The biggest opportunities and mistakes we're seeing.
Practical recommendations to improve visibility in both Google and AI search.
Register now!